Episode 2 – Women in Wine: Shaping the Future with Renée Sferrazza

What role do women play in today’s wine industry, and how is social media transforming the way we discover, learn about and communicate wine?

In this second episode of the Kikico Events Podcast, sommelier and founder of Kikico Events, Kristine Mansuy, welcomes Renée Sferrazza, sommelier, wine educator, TV host, content creator and entrepreneur, for an inspiring conversation about the evolving wine industry, the influence of social media and the growing role of women in shaping its future.

Together, they explore emerging communication trends, the challenges and opportunities facing wine professionals, and the changes transforming the industry.

Meet Renée Sferrazza

Certified by the Court of Master Sommeliers, Renée Sferrazza is also a TV host, wine writer, content creator and founder of Wine by Renée.

Known for her approachable, dynamic and educational style, she shares her passion for wine through media, social platforms, events and her travels to wine regions around the world.

Through her various platforms, she helps make wine more accessible to a new generation of consumers while highlighting the producers, destinations and stories behind every bottle.

Women in Wine: An Industry in Evolution

Historically male-dominated, the wine industry is undergoing a significant transformation, driven in part by a new generation of female sommeliers, winemakers, entrepreneurs and wine communicators.

In this episode, Kristine and Renée discuss women’s representation in the wine industry, the progress made toward greater diversity and inclusion, and the challenges that remain.

They also explore the role of entrepreneurship, education and communication in creating new opportunities for women across the industry.

Social Media and Influence

Instagram, YouTube, TikTok and other digital platforms have transformed how consumers discover wines, producers and wine regions.

But what is the real role of influencers in the wine world? Are they helping make wine knowledge more accessible, or do they sometimes risk diluting traditional wine expertise?

Renée shares her experience as a content creator and her perspective on the evolution of wine communication, particularly when it comes to engaging younger generations.

In This Episode

Throughout our conversation, we explore several key topics shaping the future of the wine industry:

• Renée Sferrazza’s professional journey and career in wine.
• The impact of social media and content creators on wine education and promotion.
• The role of women in the wine industry and the importance of diversity and inclusion.
• Changing wine consumption habits among Millennials and Gen Z.
• The influence of emerging technologies and artificial intelligence on wine communication.
• Wine travel, emerging wine destinations and unique wine tourism experiences.
• Renée’s latest wine discoveries and personal favorites.

An engaging conversation for wine industry professionals, entrepreneurs, wine enthusiasts and anyone interested in the trends shaping the future of the wine world.

Watch or listen to Episode 2 of the Kikico Events Podcast on YouTube and Spotify.

Let’s Collaborate

Specializing in wine, gastronomy and wine tourism events, Kikico Events works with wine producers, brands and destinations to create tailor-made events, experiences and communication projects in Canada and internationally.

Do you represent a winery, wine region, tourism destination or brand looking to showcase your expertise and projects?

Get in touch to explore potential collaboration and partnership opportunities.

info@kikico.ca